The importance of personal branding
Nowadays, many children start to have a digital footprint in their early years. Our online history starts earlier and has more impact than ever. For most of us, crafting and curating digital presence has become a vital part of a career (Castrillon, 2019). A personal brand helps to gain recognition in the area of expertise, reputation and new connections which may lead to new career opportunities. It can not only help to achieve career goals but also to improve one’s weaknesses and gain self-confidence (Estrada, 2017).
How to use social media for personal branding
Social media can be used to establish one’s position as an expert in a selected field (Willis, 2019). It is worth to start with consistent photos, logos and themes on every social platform (Grin, 2019). Moreover, it is also crucial to share consistent and purposeful materials across all social media channels. They should bring value to the audience, be engaging, diversified and shared regularly. That is why a communication strategy that includes branding goals and an editorial calendar is crucial (Patel, 2016). Social media can also be used for networking. One way to connect with people is to join relevant groups on Facebook and LinkedIn (Patel, 2016).
Good examples of using social media for personal branding
One of a person who masters using social media for personal branding is Marie Forleo. She is a life coach, motivational speaker and bestselling author. Most of her work is focused on her YouTube channel, where she posts inspirational and educational videos every week. These videos have various and engaging forms, from interviews, through discussions and Q&A. She shares honest, positive and fun content on her social media channels. It is targeted to people who are looking for motivation and inspiration to change their lives and achieve dreams. Marie is authentic, and this makes her unique.
Another person who created a great personal brand is Neil Patel. He is a marketing expert and bestselling author. His blog is full of comprehensive, actual and useful content focused on helping to get the most from online business. Neil’s blog content consists of articles and YouTube videos. He popularises blog content on his social media channels. Neil is using consistent photos and graphics across his blog and social media.
Having a personal brand seems to be crucial nowadays to achieve career and business success. The most crucial element of one’s brand is creating valuable and engaging content, which proves professional expertise. I also think that it is important to be authentic, positive and active on social media.