Content marketing for a travel related website

Presentation notes

Travel content is meant to inform and inspire. However, it is not easy to achieve it – the travel industry market is oversaturated.
Videos are probably the most powerful content in travel-related business because they can capture the experience. Example: VisitFinnland
Videos can also help to plan a trip. Example: Expedia
Disney Parks video of the resort is far less captivating. It shares insights and helps to plan a day full of attractions, but it is not very engaging and does not get the most of video content.
Utilising user generated content is a very affordable and powerful tool for every company because there’s nothing more convincing than a real person’s true recommendations. Example: @Visit Scotland
Example of great travel website: Visit Scotland also has a great website. It features beautiful videos, photos, travel information, tips, maps and much more. This website is an amazing inspiration and planning tool for every traveller heading Scotland.
A blog is an essential part of every good travel related website. Example: Mrandmssmith.com blog
Unique content ideas can help a business to stand out. It can be a podcast, travel itineraries ready to print out, polls or quizzes which can help to decide on next travel destination. Example: Travelpicker
Well designed and executed travel content is crucial for business success. Step ahead and stand out with creative content ideas!

Link to YouTube video pitch: https://youtu.be/q2BiBUW9R0c